How We Make Money

We believe everyone should be able to make financial decisions with confidence. While we do our best to showcase a wide range of offers for financial products, the offers that appear on GOBankingRates do not represent all deposit accounts, credit related companies, credit card offers or other products and services that are available.

We are proud that the content and advertisers that we offer, the information we provide are objective, independent, straightforward — and free. We strive to work with the best financial brands in the world that our audiences are interested in working with.

So how do we make money? Our partners compensate us for advertising their products and services. This may influence which products we advertise with across our website (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research as well as the thousands of articles that talk about the best banks and financial products regardless of their compensation. Our partners cannot pay us to guarantee favorable reviews of their products or services. In addition to featuring advertisers, GOBankingRates uses other factors to determine the offer listings that appear on our site, including consumer selection or the likelihood of the applicant’s credit approval.

GOBankingRates is not a financial institution, mortgage banker or broker. We do not sell products to our customers as we are a digital media and adverting company.